Let’s talk about Instagram. Specifically, how to use Instagram to grow your small business. With Instagram, you can acquire new customers, keep in touch with existing ones, and even sell directly from the app, making it the perfect marketing platform for your small business. With all these strategies, you can create a simple and effective Instagram account for your small business in no time.
Sharing new posts on your Instagram Stories is an easy Instagram marketing tip for small businesses to increase engagement on your posts. While we're talking about ways to use Stories to promote your small business on Instagram, remember to always make new posts to your Instagram feed in Stories. In addition to subtly promoting your products and creating curated content for lifestyle stories around your brand, your Instagram is a great place to share your current sales, discounts, and promotions.
Using paid advertising on Instagram is an easy way to increase your business traffic and engagement. That's why Instagram allows businesses to promote their posts and stories through Instagram ads to reach more customers. By using Instagram ads, businesses can promote their posts to reach their target audience.
Between posts, announcements, and Instagram Stories, there's no shortage of potential marketing tools. Instagram is a popular social network that can be an invaluable resource for your business.
Today, it can help you grow your small business by giving you the space to engage with your target audience and build strong customer relationships. Instagram can be a great resource for your small business to promote products, grow your business, and engage with customers. Instagram, a photo and video sharing platform with over 800 million users, is no longer just a lifestyle sharing app to showcase your favorite pets or food. Instagram is a place where more than 300 million people share photos, videos and stories every day.
As Facebook refocuses on connecting people to content from family and friends, Instagram has become "the new home of brands" where engagement is high, followers are brand loyal and real business goals can be achieved. Instagram's recipe for success is that they have managed to create an environment where consumers can actively interact and develop constructive relationships with online businesses.
From gathering information to selling products, Instagram continues to roll out tools to help entrepreneurs succeed on the photo-sharing social media platform. Starting a new business on Instagram can be tricky as there are tons of marketing, sales and analytics tools to get familiar with.
If you don't know what to write in your Instagram bio, remember you want to make every word or emoji count because you only get 150 characters. Your IG bio is the first impression and just like face to face interactions, you only get once chance to make a good first impression. A good bio helps a potential customer determine if they click the “follow” button. You want to make sure your branding on Instagram is just as consistent as your Facebook and/or website. Use a good profile picture or if you have a logo you can use that, just make sure to size it correctly. Instagram profile pictures display at 110 x 100 pixels but they are stored at 320 x 320 pixels so that’s your target size. Optimize your name by using your business name as either your username or your name or both because that’s what Instagram queries for in a search. You only get one link in your bio so make it count too. If you don’t have a website, consider getting one.
Because Instagram is a visual forum, use it to show your customers what your business has to offer. To encourage your customers to share their content with you on Instagram, create a branded hashtag or ask customers to tag your business in their posts. Another interesting aspect of Instagram for business is reposting user-generated content, including posts from your followers who use your product, visit your business, or use your services.
Creating quality Instagram content with a creative marketing strategy can turn your followers into paying customers. In order for your small business to stand out and increase your Instagram followers and results, you need to market yourself the right way. With the right marketing strategy, businesses can promote products and services, promote their brand, and increase sales on Instagram. There are many ways to promote your business on Instagram, but not all of them may be right for your particular brand so you have to try several different strategies to find what works for you.
Instagram gives you a great platform to showcase your products or services creatively. Hashtags are an important part of Instagram, and creating your own brand-specific posts that you and your followers can use is a great way to attract loyal customers and hopefully, find new ones along the way. Encouraging your followers to use hashtags specific to your brand or offering to tag your business is a great way to see what your customers are saying about you, and you can highlight this on your Instagram too .
Just make sure it aligns with the rest of your marketing efforts to deliver a consistent customer experience across all platforms. If you already have a personal Instagram account with brand-friendly content and a loyal following, you can simply convert it to an Instagram business account. Be sure to convert your Instagram business profile to a business profile if you haven't already.
The platform currently has 25 million business profiles, and millions of advertisers use Instagram to share their popular products and client brands. Over 25 million businesses around the world already use Instagram to do business, and over 200 million users access at least one business profile every day. In fact, businesses around the world are enjoying Instagram's popularity and marketing power, with 25 million accounts. With over 65 million monthly active users, 10 billion photos and one of the most iconic logos, it's an essential marketing platform for small businesses if they know how to use it.
It's also a great platform to host contests and collaborate with other small businesses to help each other gain followers. While it may seem difficult to manage, Instagram offers the opportunity to really connect with customers and take your brand image to new heights. Instagram is great for behind-the-scenes content and sharing the human side of your business.
You can find us on Instagram by looking for our Founder WillowSons7 or Direct Sellers Cottage. We hope you’ll look us up and follow us. We will follow you back too!