How Important Is Your Business Card Really?

How Important Is Your Business Card Really?

how important is your business card

Business cards have different lifespans, depending on the paper and cardboard from which they are made, and are sold under various names such as glass, linen, wood, metal, leather, and plywood (glass) at their respective prices.

Business cards are often the first marketing product we print when we start or join a new business, and with today's digital printing technology, anyone can get professional business cards without breaking the bank. Especially if you have a business with competitors that are bigger and have more resources; business cards offer you a convenient way to stand out and make yourself known in the market. Plus, business cards are a great networking tool as they can help build personal relationships with people across all industries, ultimately building trust.

However, the use of business cards can also have a significant impact, as when a card is delivered or a card is exchanged, your representative gets the opportunity to meet the buyer or potential customer in person. Since the exchange of cards involves the exchange of warm and personal greetings, this helps to build trust. Talking to a potential client or colleague while handing over the card creates a friendly atmosphere, and the warmth of the discussion helps to strengthen the relationship. However, we should not forget that the quality of the cards also plays a significant role.

While exchanging cards requires personal warmth, their quality material and design remind customers of your professionalism. The use of high-quality cardboard and an attractive design can impress a new customer. Don't underestimate the power of a well-designed and carefully crafted card that will keep talking to your prospects long after the first interaction has passed.

Business cards can help create a strong brand identity and build a personal network. A top-notch business card can help move your business forward. Whether you're looking for an affordable and stylish business card or want an elegant, high-quality business card with a high-quality design, professional designers and professional printing services can help you take the much-needed first step. However, a business card and its design should not bust the bank before you even open your virtual doors.

Business cards are also a great way to showcase your personal brand and can be used as the best marketing tool. It keeps you in the minds of clients and makes you look more professional. Anything that makes your card stand out (for the right reasons) will make it more effective.

Personalize your card with a corporate slogan and a cool custom logo. You can't be much more elegant than custom-made linen cards with your logo and contact information. But – if the linen business cards do not match your branding style, don’t use them. The number one thing I tell everyone is to keep your branding consistent and your business card is the first thing to keep that consistency with.

Your logo and contact details are why you created the card. Cards are designed to quickly communicate what your business is about and pique the interest of those who see it.

A company logo, tastefully displayed company information, and the use of the right company colors and fonts definitely make a business card look professional. Business cards are an extension of your personal and company brand, so you should take the time to make sure your business card matches your company's professional identity.

However, if your business card is poorly designed, contains important contact information that is illegible, or looks unprofessional, it will be useless. No matter how beautiful your card is, it won't work as well as it should without that all-important contact information. This is another reason to make sure your business cards are of good quality and design - you don't want cards that are too awkward to share with potential prospects because they're unprofessional or cheap. Both can ruin the first impression and lead to people in your network not doing business with you. Maybe they are interested in learning about your business and want to ask you questions, but are shy or just prefer to do their own research. When you meet someone and develop that instant relationship, you want to give them the ability to immediately follow you without grabbing a pen or phone.

It's not just an opportunity to meet someone who is usually faceless, it's an opportunity to make it easy for people to connect with you and really offer them something of value. Having these extra details can be critical, because while the person you're initially handing your business card to may not know what to do with you and your skills, they may know someone in their network who needs someone like you. Many times, after meeting a contact who may be one of your future clients, the only way to communicate with them is to show a business card.

Business cards make it easy to share important contact information such as your name, title, contact number, email address, and company website. Today, some iPhones and Android phones can be used to digitally send contact information to another phone. Second, it allows you to provide people with the most important information they need to know about you, including your name, company, email address, and phone number. For example, if you regularly attend trade shows and events, or company meetings, business cards make it easier to create and maintain contacts that can open up future opportunities.

If the card recipient is impressed, your chances of getting more referrals increase. If your card lets the recipient know about your additional skills, it helps generate referrals. But first, make sure your card design is good enough to attract referrals. Your card should include at least one good reason why the client should do business with you; that is, the business card of an automobile service center, which partly reads "full auto repair" and "all work with a full guarantee", makes people understand that the center deals with all types of repairs, and inspires confidence by mentioning the guarantee.

The Key Elements to a Stand-Out Business Card

  1. Unique Design -Your business card should have a unique design that stands out and makes an impact. It should be different from everyone else's business cards and represent your business. When you hand someone your business card, they should immediately be able to tell what your business is about. This can be done by using graphics, text, or your unique business name.
  2. Personalized -Your business card should be personalized to fit your brand. It should include your name, contact information, and branding elements.

If you use a photo of yourself on your business card, make sure it’s a clear and crisp picture. If the picture comes out blurry or pixelated, don’t use it. Be sure that the picture is also a professional-looking picture suited to the business you’re in. Hoochie mama bar scene photos usually are not a good option.

  1. Quality Materials-Use high-quality materials to create a sturdy and professional-looking business card. You want your business card to show a professional image and using quality materials goes a long way to creating this image.

Don’t use regular printer paper. We’ve seen people do this and it’s not a good way to go. No, no, no, just don’t do this. Ever.

Avery offers a high quality of business card stocks in multiple options. (Please note, we do offer some of these in our boutique but we are not affiliated with Avery in any way. This recommendation is based on our personal experience and use of these products)

  1. Eye-Catching Colors-Use eye-catching colors to grab attention and stand out from the crowd, but again stay on-brand.

If you need help creating a business card or finding more information on where to start with your business cards, just send us a message in the chat in the bottom right corner or email info@directsellerscottage.com. 

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