Use Your Product Education Sheets To Get To Know Your Products
Getting to know your products is key to being a successful direct seller. Can you honestly say that your products work based on your own experience or just because that’s what your catalog says?
Knowing your products or the product lines you offer is critical. Most companies offer educational resources to their representatives. They may be boring to read but get a good cup of coffee or tea and get to reading.
What’s That Made Of
I recently attended a Norwex party and the very first question another guest asked was “what’s it made of?” The Norwex Representative didn’t even bat an eyelash at the question. She just started explaining what the items are made with and why you don’t have to use chemicals to clean with them. She knew her products. She also explained how she uses them every single day in her own home and for her family.
Studying those educational sheets and having a good understanding of what goes into your products helps you to be able to answer the tough questions. Allergies, sensitivities, cultural needs, environmental preferences, and personal preferences all play a role in a customer’s choice. In some cases, it can even prevent a health issue for customers.
Incorporate Them Into Your Everyday Life
I am constantly telling my team to “Avonize your life”. You may be thinking “I don’t sell Avon” but the point is the same. The more you incorporate your products into your everyday life, the more you get to know them. You also learn which ones are your favorites. I wish I had a nickel for every time a potential customer asked me which one was my favorite because I’d be mega-rich!
When someone asks me if the products I sell are of good quality I’m able to answer honestly because I use them myself. I have a pair of shoes that are 25 years old and are still in excellent condition. I use that example all the time.
Using your own products shows customers that you feel confident in your company. Your confidence and enthusiasm will come across and in turn, they’ll feel more confident in making a purchase.
You Don’t Have To Know It All
Being well educated about your products does not mean knowing every minute detail about every single item. It’s ok to tell a customer that you don’t know the answer to their question but you know where to find it. Ask them to let you check on it and get right back to them. This shows them that they matter enough to you to check on their concern.
If you do tell them you’re going to check on it and get right back to them, make sure you follow through. Find the information they need and reach back out to them. If you realize it’s going to take more than just a few minutes to find out what you need to know, update your customer and give them a time frame that they can expect to hear from you.
Being a direct seller is all about customer service and knowing your products is a big part of that customer service.